Pearson Logo Font

Pearson is a British multinational publishing and education company, headquartered in London. It specializes in educational courseware, assessments, and technology.

Pearson introduced a new visual identity in January 2016, featuring three components: the interrobang, thumbprint, and logotype. The interrobang and thumbprint represent the excitement and exploration of learning, while the serif logotype, resembling the Chronicle Text font family from Hoefler & Co, reflects Pearson's tradition and proficiency.